One of the first things that many iPhone owners will do is go through their settings menu and turn on and turn off a bunch of the settings that they encounter. Some of these settings are obvious and easy to understand, while others might be a bit more complicated.
One such setting that you may encounter is located on the Safari menu. The setting is labeled as Prevent Cross-Site Tracking. Privacy is a big issue for many people that use computers and mobile devices, and this seems like something that’s related to it. That is certainly true, and Apple’s inclusion of this setting provides you with an additional way to keep some of your data safe.
By enabling the Cross-Site Tracking option in your iPhone’s Safari browser, you will be preventing sites that use third-party content providers from sharing information across the different websites that you visit. This cross-site tracking is mainly used for advertising purposes, and is largely responsible for the ads you see which are showing a product you just looked at on a different website.
How to Disable Cross-Site Tracking in Safari on an iPhone
The steps in this article were performed on an iPhone 7 Plus in iOS 12.2.
Step 1: Touch the Settings icon.
Step 2: Scroll down and select the Safari option.
Step 3: Scroll down and tap the button to the right of Prevent Cross-Site Tracking to enable it.
Find out more about the fraudulent website warning option in Safari if you would like to reduce the likelihood that a phishing attempt successfully reaches you.